Suppose a linearly polarized wave is normally incident on a waveplate, and its plane of polarization is at an angle θ with respect to the fast axis. To see what happens, resolve the incident field into components polarized along the fast and slow axes, as shown. After passing through the plate, pick a point in the wave where the fast component passes through a maximum. Since the slow component is retarded by one half-wave, it will also be a maximum, but 180° out of phase, or pointing along the negative slow axis. If we follow the wave further, we see that the slow component remains exactly 180° out of phase with the original slow component, relative to the fast component. This describes a linearly polarized wave, but making an angle θ on the opposite side of the fast axis. The original polarization axis has been rotated through an angle 2θ. The same result will be found if the incident wave makes an angle θ with respect to the slow axis.
A half-waveplate is very helpful in rotating the plane of polarization from a polarized laser to any other desired plane (especially if the laser is too large to rotate). Most large ion lasers are vertically polarized, for example, so to obtain horizontal polarization, simply place a half-waveplate in the beam with its fast (or slow) axis 45° to the vertical. If it happens that the half-waveplate being used does not have marked axes (or if the markings are obscured by the mount), place a linear polarizer in the beam first and orient it for extinction (horizontally polarized), then interpose the half-waveplate normal to the beam and rotate it around the beam axis, so that the beam remains extinct - one of the axes has now been found. Then, rotate the half-waveplate exactly 45° around the beam axis (in either direction) from this position, and the polarization of the beam will have been rotated by 90°. Check this by rotating the polarizer 90° to see that extinction occurs again. If you need some other angle, instead of 90° polarization rotation, simply rotate the waveplate by half the angle you desire. A convenient waveplate mount calibrated in angle is the RSP-1T or GM-1RA.
Incidentally, if a new polarizer doesn’t provide as good an extinction as the ones you used before, it likely means this waveplate isn’t exactly a half-waveplate at the operating wavelength of your interest. Small errors in retardation can be corrected by rotating the waveplate a small amount to move the incident beam's plane of polarization towards the fast or slow axes. Moving towards the fast axis decreases the retardation while moving towards the slow axis increases the retardation. Try both ways and use a linear polarizer to check for improvement in the extinction ratio.
Quarter-waveplates are used to turn linearly polarized light into circularly polarized light and vice versa. To do this, the waveplate must be oriented so that equal amounts of fast and slow waves are excited. This is achieved by orienting an incident linearly polarized wave at 45° to the fast (or slow) axis, as shown in Figure 4.